Emprendimiento cultural en Colima.Generación de modelos de negocio para el desarrollo de la economía creativa local
Contributor(s)
Hernández Acosta, Javier (editor)
Carolina Redondo Méndez, Andrea (editor)
Ospina Martínez, Oswaldo (editor)
Language
SpanishAbstract
This research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the designed method used to gather information. Later, the authors share some significant results and the main conclusions of the study. The mul-tidisciplinary focus favored the articulation of knowl-edge in relation to the field of cultural management, management sciences, and marketing.
Keywords
Cultural entrepreneurship; creative economy; business model; cultural management agencyWebshop link
https://editorial.uniagustinia ...ISBN
9789585498143Publisher
Editorial UniagustinianaPublisher website
editorial.uniagustiniana.edu.co/index.php/editorialPublication date and place
2018Classification
Media, entertainment, information and communication industries
Politics and government
Regional, state and other local government
Development economics and emerging economies
Pages
51
Except where otherwise noted, this item's license is described
as
https://creativecommons.org/licenses/by-nc-nd/4.0/