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dc.contributor.authorMárquez Orozco, Liliana
dc.contributor.authorRicardo Vásquez Sánchez, Jorge
dc.contributor.authorAnahí Herrera Plascencia, Verónica
dc.contributor.authorEstefanía Rodríguez Guardado, Kareli
dc.contributor.editorHernández Acosta, Javier
dc.contributor.editorCarolina Redondo Méndez, Andrea
dc.contributor.editorOspina Martínez, Oswaldo
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNT Media, entertainment, information and communication industriesen_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JP Politics and governmenten_US
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JP Politics and government::JPR Regional, state and other local governmenten_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCM Development economics and emerging economiesen_US
dc.subject.otherCultural entrepreneurship
dc.subject.othercreative economy
dc.subject.otherbusiness model
dc.subject.othercultural management agency
dc.titleEmprendimiento cultural en Colima.Generación de modelos de negocio para el desarrollo de la economía creativa local
oapen.abstract.otherlanguageThis research aims to know the importance of cultural entrepreneurship in Colima and the relevance of found-ing a consulting agency in the field of culture. There-fore, the present chapter describes the problem, the objective of the study and its analysis and observation units, and explains the designed method used to gather information. Later, the authors share some significant results and the main conclusions of the study. The mul-tidisciplinary focus favored the articulation of knowl-edge in relation to the field of cultural management, management sciences, and marketing.

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