Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful

Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich

doi:10.1007/978-981-10-8818-6

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Author(s)

Dolnicar, Sara

Grün, Bettina

Leisch, Friedrich

Language

English

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Abstract

Business; Management science; Market research; Statistics

URI

https://directory.doabooks.org/handle/20.500.12854/30884

Keywords

Business; Management science; Market research; Statistics ; thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research; thema EDItEUR::P Mathematics and Science::PB Mathematics::PBT Probability and statistics

Publication date and place

Singapore, 2018

Series

Management for Professionals,

Classification

Market research

Probability and statistics

Pages

324

Rights

https://creativecommons.org/licenses/by/4.0

OAPEN harvesting collection

Except where otherwise noted, this item's license is described as open access