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Market Segmentation Analysis

Understanding It, Doing It, and Making It Useful

dc.contributor.authorDolnicar, Sara
dc.contributor.authorGrün, Bettina
dc.contributor.authorLeisch, Friedrich
dc.date.accessioned2021-02-10T13:45:49Z
dc.date.available2021-02-10T13:45:49Z
dc.date.issued2018
dc.date.submitted2020-03-18 13:36:15
dc.date.submitted2020-04-01T09:02:19Z
dc.identifier1007085
dc.identifierOCN: 1050722411
dc.identifierhttp://library.oapen.org/handle/20.500.12657/23073
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/30884
dc.description.abstractBusiness; Management science; Market research; Statistics 
dc.languageEnglish
dc.relation.ispartofseriesManagement for Professionals
dc.rightsopen access
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market researchen_US
dc.subject.classificationthema EDItEUR::P Mathematics and Science::PB Mathematics::PBT Probability and statisticsen_US
dc.subject.otherBusiness
dc.subject.otherManagement science
dc.subject.otherMarket research
dc.subject.otherStatistics 
dc.subject.otherthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSM Market research
dc.subject.otherthema EDItEUR::P Mathematics and Science::PB Mathematics::PBT Probability and statistics
dc.titleMarket Segmentation Analysis
dc.title.alternativeUnderstanding It, Doing It, and Making It Useful
dc.typebook
oapen.identifier.doi10.1007/978-981-10-8818-6
oapen.relation.isPublishedBy9fa3421d-f917-4153-b9ab-fc337c396b5a
oapen.pages324
oapen.place.publicationSingapore


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open access
Except where otherwise noted, this item's license is described as open access