The expansion of television in Spain from 1956 onwards prompted from its inception a fundamental shift in cultural paradigm, characterized by the displacement of the centuries-old 'graphosphere' by an innovative 'videosphere'. This book examines the significance of this phenomenon through the relationship established between writers—the foremost representatives of the declining cultural model—and television, the quintessential mass audiovisual medium.Unlike cinema, the exchanges between literature and television respond less to artistic motivation than to economic necessity, thus typifying the intermediality between both. Yet, contrary to what occurs in other countries, Spain has not had, over this half-century period, literary programmes as long-running, successful, and influential as those of other major European literary powers.Television has transformed society into a permanent spectacle in which the writer becomes subject to an 'attention economy' that alters the authorial function to the point of provoking, according to Juan Marsé, the 'death of the author'—already heralded by Roland Barthes and Michel Foucault. Nevertheless, Manuel Vázquez Montalbán, a major literary figure of the 1980s and 1990s, attests to the benefits that any polygraph can derive, both at the creative level and in terms of symbolic capital, from this profound reconfiguration of the cultural field, thereby fully embodying postmodern intermediality.With television, a new type of writer emerges: the TV personality who ventures into literature to leverage their audience while also acquiring more refined and prestigious cultural capital.