The Fine Art of Persuasion

Corporate Advertising Design, Nation, and Empire in Modern Japan

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https://library.oapen.org/bitstream/20.500.12657/99122/1/Weisenfeld_9781478094197_txt.pdf
Author(s)
Weisenfeld, Gennifer
Collection
Toward an Open Monograph Ecosystem (TOME)
Language
English
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Abstract
Gennifer Weisenfeld examines the evolution of Japanese advertising graphic design from the early 1900s through the 1964 Tokyo Olympics, a pivotal design event that rebranded Japan on the world stage.
URI
https://directory.doabooks.org/handle/20.500.12854/153480
Keywords
design history;graphic history;commercial art;Japanese advertising;transwar design;Japanese commercial art;mass media;design discourse;design criticism;visible languages;writing systems;typography;beauty culture;Morinaga;commercial advertising and political propaganda;1960 World Design Conference Tokyo; thema EDItEUR::A The Arts::AG The Arts: treatments and subjects::AGA History of art; thema EDItEUR::1 Place qualifiers::1F Asia::1FP East Asia, Far East::1FPJ Japan; thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBS Social groups, communities and identities::JBSL Ethnic studies; thema EDItEUR::1 Place qualifiers::1F Asia
DOI
10.1215/9781478060307
ISBN
9781478028086, 9781478031314, 9781478060307
Publisher
Duke University Press
Publisher website
http://www.dukeupress.edu/
Publication date and place
Durham, 2025
Grantor
Imprint
Duke University Press Books
Classification
History of art
Japan
Ethnic studies
Asia
Pages
505
Rights
https://creativecommons.org/licenses/by-nc-nd/4.0/
open access
Except where otherwise noted, this item's license is described as open access