Funded publications

  • Lyons-Kokkin, Sarah Joy; Elvekrok, Ingunn; Agerup, Gry; Berg, Arne; Bolann, Elin; Døving, Runar; Albert Ellingsen, Kristen; Mathisen, Line; Johansson Nyvoll, Carina; Rage, Øyvind; Tobiassen, Anita E.; Wedum, Gunhild; Karlsen Åstrøm, Jonas; Lyons-Kokkin, Sarah Joy; Elvekrok, Ingunn (2025)
    Branding serves as a strategic tool for differentiating products and services in a competitive market and helps foster customer loyalty and trust. This anthology explores the ways in which strong brands are created and ...