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dc.date.accessioned2025-02-16T17:14:11Z
dc.date.available2025-02-16T17:14:11Z
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/151506
dc.typegrantor
oapen.relation.fundse001d5d7-ce20-48f7-814f-301a56f26071
grantor.nameHøyskolen Kristiania
grantor.acronymKristiania University College
grantor.acronymKristiania
grantor.doi10.13039/100031564


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Funded publications

  • Lyons-Kokkin, Sarah Joy; Elvekrok, Ingunn; Agerup, Gry; Berg, Arne; Bolann, Elin; Døving, Runar; Albert Ellingsen, Kristen; Mathisen, Line; Johansson Nyvoll, Carina; Rage, Øyvind; Tobiassen, Anita E.; Wedum, Gunhild; Karlsen Åstrøm, Jonas; Lyons-Kokkin, Sarah Joy; Elvekrok, Ingunn (2025)
    Branding serves as a strategic tool for differentiating products and services in a competitive market and helps foster customer loyalty and trust. This anthology explores the ways in which strong brands are created and ...