Multimodale Konstruktionen im „Alltagskonsumkosmos“ : Eine empirische Studie zur grammatischen Bedeutsamkeit von Schriftbildlichkeit

Abstract

To which extent is the notational iconicity of text (layout, emphasis, etc.) grammatically significant? This volume provides an answer by taking an expanded cognitive-grammatical approach to examine a corpus of food packaging photos, using a combination of collection analysis and grammatical samples. The analysis reveals the relevance of design for the status of brand names, product names, and how they are combined with non-verbal predicates.