Online Virality : Spread and Influence

doi:10.1515/9783111311371

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https://library.oapen.org/bitstream/20.500.12657/94347/1/9783111311371.pdf
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https://library.oapen.org/bitstream/20.500.12657/94347/1/9783111311371.pdf

Contributor(s)

Pailler, Fred (editor)

Schafer, Valérie (editor)

Language

English

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Abstract

This volume offers an interdisciplinary overview of online virality, exploring the circulation, reception, evolution of viral born-digital content. This phenomenon involves a combination of material, infrastructural, visual, and discursive elements, shaped by platforms, stakeholders, intermediaries, and communities. Regulation, curation, and content moderation are also critical. The book provides a nuanced analysis of these multifaceted aspects.

URI

https://directory.doabooks.org/handle/20.500.12854/147554

Keywords

Online Virality; Memes; Social Media; Digital Cultures; thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT1 Media studies: internet, digital media and society; thema EDItEUR::N History and Archaeology::NH History::NHA History: theory and methods; thema EDItEUR::P Mathematics and Science::PD Science: general issues::PDR Impact of science and technology on society