Strategic Communication – Contemporary Perspectives

Alghasi, Sharam; Conings Vanvik, Ester; Barland, Jens; Falkheimer, Jesper; Pedersen Dahlen, Øystein; Diers-Lawson, Audra; Grit Fredheim, Nanna Alida; Hiram Jensen, Helge; Johannessen, Magne; Kalsnes, Bente; Karlsen, Faltin; Kavtaradze, Lasha; Krumsvik, Arne H.; Nilsen, Anders; Pettersen, Lene; Blytt Sandstad, Bård; Laumb Stampe, Peder; Valaker, Sigmund; Merete Viken, Tonje

doi:10.23865/noasp.208

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https://library.oapen.org/bitstream/20.500.12657/90654/1/Strategic_Communication.pdf
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https://library.oapen.org/bitstream/20.500.12657/90654/1/Strategic_Communication.pdf

Author(s)

Alghasi, Sharam

Conings Vanvik, Ester

Barland, Jens

Falkheimer, Jesper

Pedersen Dahlen, Øystein

Diers-Lawson, Audra

Grit Fredheim, Nanna Alida

Hiram Jensen, Helge

Johannessen, Magne

Kalsnes, Bente

Karlsen, Faltin

Kavtaradze, Lasha

Krumsvik, Arne H.

Nilsen, Anders

Pettersen, Lene

Blytt Sandstad, Bård

Laumb Stampe, Peder

Valaker, Sigmund

Merete Viken, Tonje

Contributor(s)

Alghasi, Sharam (editor)

Conings Vanvik, Ester (editor)

Barland, Jens (editor)

Falkheimer, Jesper (editor)

Language

English

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Abstract

Strategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.

URI

https://directory.doabooks.org/handle/20.500.12854/138545

Keywords

societal aspects of communcations, market logic, business logic, organization, leadership, strategic communications; thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies; thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation; thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMB Management: leadership and motivation; thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy