Afficher la notice abrégée

Strategic Communication – Contemporary Perspectives

dc.contributor.authorAlghasi, Sharam
dc.contributor.authorConings Vanvik, Ester
dc.contributor.authorBarland, Jens
dc.contributor.authorFalkheimer, Jesper
dc.contributor.authorPedersen Dahlen, Øystein
dc.contributor.authorDiers-Lawson, Audra
dc.contributor.authorGrit Fredheim, Nanna Alida
dc.contributor.authorHiram Jensen, Helge
dc.contributor.authorJohannessen, Magne
dc.contributor.authorKalsnes, Bente
dc.contributor.authorKarlsen, Faltin
dc.contributor.authorKavtaradze, Lasha
dc.contributor.authorKrumsvik, Arne H.
dc.contributor.authorNilsen, Anders
dc.contributor.authorPettersen, Lene
dc.contributor.authorBlytt Sandstad, Bård
dc.contributor.authorLaumb Stampe, Peder
dc.contributor.authorValaker, Sigmund
dc.contributor.authorMerete Viken, Tonje
dc.contributor.editorAlghasi, Sharam
dc.contributor.editorConings Vanvik, Ester
dc.contributor.editorBarland, Jens
dc.contributor.editorFalkheimer, Jesper
dc.date.accessioned2024-05-31T07:58:20Z
dc.date.available2024-05-31T07:58:20Z
dc.date.issued2024
dc.date.submitted2024-05-30T11:36:20Z
dc.identifierOCN: 1437954174
dc.identifierhttps://library.oapen.org/handle/20.500.12657/90654
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/138545
dc.description.abstractStrategic communication is emerging as a widespread professional field. When communication is strategic, the aim is purposeful impact. In society, politics, civil society and markets, new techniques and practices are being developed for communication to achieve such impact. Strategic Communication – Contemporary Perspectives explores those changes. In sum, these 10 chapters offer a range of perspectives illustrating contemporary trends in the field of strategic communication. Researchers at the Department of Communication at Kristiania University College, along with external co-authors, have written this scientific anthology aimed at research colleagues and others interested in keeping current on trends in strategic communication.
dc.languageEnglish
dc.rightsopen access
dc.subject.classificationthema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studiesen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentationen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMB Management: leadership and motivationen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategyen_US
dc.subject.othersocietal aspects of communcations, market logic, business logic, organization, leadership, strategic communications
dc.subject.otherthema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
dc.subject.otherthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJP Business communication and presentation
dc.subject.otherthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMB Management: leadership and motivation
dc.subject.otherthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategy
dc.titleStrategic Communication – Contemporary Perspectives
dc.typebook
oapen.identifier.doi10.23865/noasp.208
oapen.relation.isPublishedBy9266f8a8-a49e-4697-9bd1-69645f9037c2
oapen.relation.isbn9788202781385
oapen.relation.isbn9788202836665
oapen.relation.isbn9788202836672
oapen.relation.isbn9788202836689
oapen.pages247
oapen.place.publicationOslo


Fichier(s) constituant ce document

FichiersTailleFormatVue

Il n'y a pas de fichiers associés à ce document.

Ce document figure dans la(les) collection(s) suivante(s)

Afficher la notice abrégée

open access
Excepté là où spécifié autrement, la license de ce document est décrite en tant que open access