National Brands and Global Markets

An Historical Perspective

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Contributor(s)
Glover, Nikolas (editor)
Higgins, David (editor)
Language
English
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Abstract
Brands, Historical, Perspective, National, Markets, Global
URI
https://directory.doabooks.org/handle/20.500.12854/96331
Keywords
Brands, Historical, Perspective, National, Markets, Global
ISBN
9780367754976, 9780367762681, 9781003166184
Publisher
Taylor & Francis
Publisher website
http://www.taylorandfrancis.com/
Publication date and place
2023
Imprint
Routledge
Series
Perspectives in Economic and Social History,
Classification
Economic history
Economics
Sales & marketing
Review type
Proposal
Anonymity
Single-anonymised
Reviewer type
Internal editor; External peer reviewer
Review stage
Pre-publication
Open review
No
Publish responsibility
Publisher

Chapters in this book

  • Chapter 7 Made in France and Made in Paris
    Pouillard, Veronique; Millet, Audrey (2023)
    Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several ...
  • Chapter 7 Made in France and Made in Paris
    Pouillard, Veronique; Millet, Audrey (2023)
    Made in France examines the long history of the branding of the French nation, from the political imprint of Prime Minister Jean-Baptiste Colbert to the present day. The politics of Made in France were articulated at several ...