Impacto de las plataformas digitales en el desarrollo y sostenibilidad de las pequeñas empresas del cantón La Concordia: Una revisión crítica

Abstract

This study explores the impact of digital platforms on the development and sustainability of small enterprises in the canton of La Concordia, Ecuador. The research is based on a literature review covering recent studies on the digitization of small and medium enterprises (SMEs), focusing on how these technologies drive economic growth, improve competitiveness and promote financial inclusion in rural areas. The analysis reveals that while the adoption of digital platforms has enabled businesses to overcome geographic barriers and improve their market access, there are significant challenges related to the lack of technological infrastructure and digital education of local entrepreneurs. The COVID-19 pandemic has accelerated the digital transformation process, highlighting the need for advanced resources and continuous training in technological skills to maximize the benefits of digitization. This study concludes that while digital platforms are a key tool for the sustainability and competitiveness of SMEs, it is essential to implement support policies that address technological inequalities and promote digital empowerment to ensure a lasting impact on regional development.