Publications

  • Bajaña Gaibor, Britney Alejandra; Altuna Vásquez, José Luis; Moposita Vásquez, Diego David; Darwin Alberto, Darwin Alberto; Vásquez Freytez, Carlos Luis (2025-06-06)
    The developed freeze-dried yogurt exhibits prebiotic properties, utilizing two fiber sources: inulin and wheat bran. The aim was to create a snack-type product as an alternative within the dairy ...
  • Guarnizo Delgado, José Bladimir; Rojas Sánchez, Hernán Arturo; Chávez Chacán, Pilar Janeth; Velásquez-Yánez, Gabriela Alejandra; Maldonado López, Sandra Betzabeth; Ibarra González, Andrés Sebastián; Cabezas Ramos, Jorge Renato; Oswaldo Dután, Washington; Guarnizo Ordóñez, Jhoselyn Deyalit; Villaroel Silva, Danilo Eduardo; Haro Acosta, Silvana Nataly; Haro Acosta, María José; Barriga Tamay, Marcelo Gustavo; Vásquez Freytez, Carlos Luis (2025-07-14)
    The book Strategies of Digital Communication and Transmedia Branding critically examines the impact of digital transformation on organizational communication, journalism, and the management of digital ...
  • Guarnizo Delgado, José Bladimir; Rojas Sánchez, Hernán Arturo; Chávez Chacán, Pilar Janeth; Vásquez Freytez, Carlos Luis (2025-07-14)
    This chapter examines the role of digital communication in the corporate world with a focus on innovation, ethics, and tactics for brand development through transmedia storytelling. It situates the emergence of new ...

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