A Comprehensive Guide to Greenwashing Phenomena, Contexts, and Trends

The Mean, Lean Washing Machine

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https://www.elgaronline.com/monobook-oa/book/9781035328246/9781035328246.xml
Author(s)
Gatti, Lucia
Conti, Ludovico Giacomo
Seele, Peter
Version
Published
Language
English
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Abstract
This is an open access title available under the terms of a CC BY-NC-ND 4.0 License. It is free to read, download and share on Elgaronline.com. Green communication can improve a firm’s reputation and performance, regardless of their genuine green conduct. This book investigates the greenwashing phenomenon and maps how firms mislead consumers by not delivering on their environmental promises.
URI
https://directory.doabooks.org/handle/20.500.12854/153436
Keywords
Greenwashing; Green Marketing; Green Communication; Csr Communication; *Washing
DOI
10.4337/9781035328246
Webshop link
https://www.e-elgar.com/shop/g ...
ISBN
9781035328246
Publisher
Edward Elgar Publishing
Publisher website
www.elgaronline.com; e-elgar.com
Publication date and place
Cheltenham, UK, 2025-02-18
Imprint
Edward Elgar Publishing
Classification
Rights
https://creativecommons.org/licenses/by-nc-nd/4.0/
https://creativecommons.org/licenses/by-nc-nd/4.0/
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/