Die interaktive Hervorbringung von Kreativitaet : Eine interaktionslinguistische Perspektive auf Kreativitaet in Werbeagenturen

Reinecke, Robert

doi:10.3726/b21330

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https://library.oapen.org/bitstream/20.500.12657/90977/1/9783034347877.pdf
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https://library.oapen.org/bitstream/20.500.12657/90977/1/9783034347877.pdf
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https://library.oapen.org/bitstream/20.500.12657/90977/1/9783034347877.pdf

Author(s)

Reinecke, Robert

Language

German

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Abstract

URI

https://directory.doabooks.org/handle/20.500.12854/138914

Keywords

Franc; Hervorbringung; interaktionslinguistische; interaktive; Kleinberger; Kreativität; Luginbühl; Martin; Mediale Praktiken; Medienlinguistik; Multimedialität; Multimodalität; Näheangebote; Perspektive; Reinecke; Robert; Situatives Involvement; TV-Kommunikation; Ulla; Wagner; Werbeagenturen; Werbepraktiken; thema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies; thema EDItEUR::C Language and Linguistics::CF Linguistics; thema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies