Strategic Innovative Marketing and Tourism : Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023

doi:10.1007/978-3-031-51038-0

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https://library.oapen.org/bitstream/20.500.12657/90880/1/978-3-031-51038-0.pdf

Contributor(s)

Kavoura, Androniki (editor)

Borges-Tiago, Teresa (editor)

Tiago, Flavio (editor)

Language

English

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Abstract

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up-to-date information and discusses current trends, issues, and debates, both theoretical and practical research, on strategic innovative marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture, strategic tools, and techniques employed and implemented by some of the top research laboratories in the world to the industry. This book brings together work from both academia and industry and continues the successful impact of the previous years' conference on the academic discussion of the topics.

URI

https://directory.doabooks.org/handle/20.500.12854/138897

Keywords

Strategic Innovative Marketing; Tourism Management; Marketing Communication; Social Media; Machine Learning; Digital Technologies; eCommerce; Sustainability; thema EDItEUR::K Economics, Finance, Business and Management::KN Industry and industrial studies::KNS Hospitality and service industries::KNSG Hospitality, sports, leisure and tourism industries; thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing; thema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNU Sustainability