Publications
Now showing items 2801-2880 of 3106
Chapter From PPR to systemic transformation
(2020)
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Chapter Building Brand Image among Modern Individual Customers – Case Study of Starbucks Corporation
(2022)
This case study presents the problems and challenges of image building for Starbucks. The company creates marketing strategies based on both mass marketing and segmentation marketing. In order to create a positive image ...
Chapter Discounts and Rebates
(2022)
The purpose of the paper is to present the essence of discounts and rebates, the purposes of their use in business practice, as well as their types. Discounts and rebates are an important tool for attracting and retaining ...
Chapter Wprowadzenie
(2022)
Chapter Od Redakcji
(2022)
Chapter CSR as an Element of a Marketing Strategy – The Example of IKEA
(2022)
The purpose of this paper is to explain the essence of the CSR concept and the validity of its practical implementation by large companies, the essence of corporate social responsibility in building the company's image and ...
Chapter Introduction
(2022)
Chapter Exploring Business Model Innovation Process: Evidences from a Czech Virtual Reality Start-up
(2022)
The presented paper addresses the problem of business model innovation process. The article examines how a start-up can bring about changes in business model operations in the area of using virtual reality in healthcare ...
Chapter Reception of Luigi Pirandello’s translation in the context of nineteenth century Italian translations of Goethe’s "Römische Elegien"
(2021)
The article focuses on Luigi Pirandello’s Italian translation of Goethe’s Römische Elegien (1896, Livorno: Giusti). It presents the previous Italian translators and reviews how Pirandello’s version was received by his ...
Chapter Evidence of Effectiveness of Viral Marketing Based on Case Studies
(2022)
The purpose of this paper is to identify the determinants of viral marketing effectiveness, based on case studies of well-known global companies. Six key rules are discussed which, if followed, increase the likelihood that ...
Chapter Humbly dissenting. Revisiting Italian translation of eighteenth-century vindications for the rights of women in the twenty-first century
(2021)
The translator, in her/his activity, has always resembled Janus Bifrons, the god of transitions, passages and endings looking, simultaneously, to the past and the future . This is particularly the case of the translation ...
Chapter Cherishing the Body: Embodiment and the Intersubjective World in Michèle Roberts’s Playing Sardines
(2024)
The essay sets out to analyze selected stories from Michèle Roberts’s 2001 collection, Playing Sardines, in the light of theories of embodiment. Opposing the Cartesian body/mind dualism, these theories refuse to view the ...
Chapter On Spaces Within and Between: Dorota Filipczak’s (Embodied) Visions of the Sacred
(2024)
On the cover of her debut book of poems entitled W cieniu doskonałej pomarańczy, Dorota Filipczak shares an insight which might be treated not only as an important gateway to the realm of her poetry but also to her academic ...
Chapter Preface
(2023)
