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dc.contributor.authorAl-Tamimi, Nawaf
dc.contributor.authorAmin, Azzam
dc.contributor.authorZarrinabadi, Nourollah
dc.date.accessioned2023-03-03T04:36:24Z
dc.date.available2023-03-03T04:36:24Z
dc.date.issued2023
dc.date.submitted2023-02-13T17:27:39Z
dc.identifierONIX_20230213_9783031246517_41
dc.identifierhttps://library.oapen.org/handle/20.500.12657/61299
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/97703
dc.description.abstractThis open access book examines how creating a national brand assisted Qatar in absorbing the shock and awe following the outburst of the crisis with Saudi Arabia, Bahrain, Egypt, and the United Arab Emirates in May 2017. The authors discuss the country's diplomatic performance, which was characterized by five main factors that helped Qatar to deal with the crisis successfully. These factors include the failure of the element of surprise, years of building Qatar’s national brand, Qatar's arsenal of soft power, international alliances, and the opponents’ quandary. This book further scrutinizes Qatar’s role in the region and all questions related to this role through the lenses of its nation brand. The book provides explanations for the success of Qatar in absorbing the “shock and awe” in the early stage of the last Gulf crisis, presenting various arguments on how establishing a nation brand helped Qatar to deal with the crisis successfully. The book follows an original approach that views the Qatari case from a scientific perspective, investigating the art of nation branding. It will appeal to students, researchers, and scholars of international relations, psychology, political science, and journalism, as well as policy-makers interested in a better understanding of soft power, nation branding, Middle East studies, and diplomacy.
dc.languageEnglish
dc.relation.ispartofseriesContributions to International Relations
dc.rightsopen access
dc.subject.otherQatar national identity
dc.subject.otherQatar
dc.subject.otherQatar blockade
dc.subject.otherAl Jazeera
dc.subject.otherSport
dc.subject.otherHumanitarian profile
dc.subject.otherSmart power
dc.subject.otherNatural resources
dc.subject.otherEconomic infrastructure
dc.subject.otherSaudi Arabia
dc.subject.otherEgypt
dc.subject.otherUnited Arab Emirates
dc.subject.otherGeopolitics
dc.subject.otherSocial media
dc.subject.otherPublic diplomacy
dc.subject.otherForeign investment portfolio
dc.subject.otherCivil society initiatives
dc.subject.otherCharity
dc.subject.otherthema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations
dc.subject.otherthema EDItEUR::J Society and Social Sciences::JP Politics and government::JPS International relations::JPSD Diplomacy
dc.titleQatar’s Nation Branding and Soft Power
dc.title.alternativeExploring the Effects on National Identity and International Stance
dc.typebook
oapen.identifier.doi10.1007/978-3-031-24651-7
oapen.relation.isPublishedBy9fa3421d-f917-4153-b9ab-fc337c396b5a
oapen.relation.isFundedByQatar National Research Fund
oapen.relation.isFundedByb09c7c3f-78aa-4f39-8a9e-1ba09e989f0b
oapen.relation.isbn9783031246517
oapen.imprintSpringer Nature Switzerland
oapen.pages92
oapen.place.publicationCham
oapen.grant.number[...]
dc.relationisFundedByb09c7c3f-78aa-4f39-8a9e-1ba09e989f0b


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