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dc.contributor.authorHackett, Paul M.W.
dc.contributor.authorSchwarzenbach, Jessica B.
dc.contributor.authorJürgens, Uta Maria
dc.date.accessioned2022-03-20T04:02:57Z
dc.date.available2022-03-20T04:02:57Z
dc.date.issued2016
dc.date.submitted2022-03-19T05:31:20Z
dc.identifierhttps://library.oapen.org/handle/20.500.12657/53472
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/79561
dc.description.abstractThis book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
dc.languageEnglish
dc.rightsopen access
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KC Economics::KCK Behavioural economics
dc.subject.otherBusiness & Economics
dc.subject.otherConsumer Behavior
dc.titleConsumer Psychology
dc.title.alternativeA Study Guide to Qualitative Research Methods
dc.typebook
oapen.identifier.doihttps://doi.org/10.3224/84740772
oapen.relation.isPublishedByd4b2aab6-f180-4fdf-9918-e8e7b91d0950
oapen.relation.isFundedBy969f21b5-ac00-4517-9de2-44973eec6874
oapen.collectionKnowledge Unlatched (KU)
oapen.imprintVerlag Barbara Budrich
dc.number6549
dc.relationisFundedByb818ba9d-2dd9-4fd7-a364-7f305aef7ee9


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open access
Except where otherwise noted, this item's license is described as open access