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dc.contributor.authorDan, Viorela
dc.contributor.authorIhlen, Oyvind
dc.contributor.authorRaknes, Ketil
dc.date.accessioned2022-02-01T04:01:45Z
dc.date.available2022-02-01T04:01:45Z
dc.date.issued2020
dc.date.submitted2022-01-31T13:34:50Z
dc.identifierhttps://library.oapen.org/handle/20.500.12657/52620
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/78074
dc.description.abstractFrames advance coherent interpretations of issues that suggest specific problem definitions, causes, moral evaluations, and courses of action. As such, frames highlight certain aspects of an issue, and downplay or ignore others. While the use of frames is inevitable—i.e., the act of framing—actors do use frames strategically in their attempts to define issues in a way favorable to them and in their efforts to influence the course of action on issues. This is especially the case in the political realm. Thus, strategic framing is crucial to political public relations. This chapter offers a brief introduction to framing theory before shedding light on the specific ways in which political actors use frames strategically and to what effect.
dc.languageEnglish
dc.rightsopen access
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJS Sales & marketing::KJSP Public relations
dc.subject.classificationbic Book Industry Communication::G Reference, information & interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KN Industry & industrial studies::KNT Media, information & communication industries::KNTJ Press & journalism
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JP Politics & government::JPH Political structure & processes
dc.subject.otherstrategic framing, framing theory, audience studies, politics, analysis, public relations
dc.titleChapter 7 Political Public Relations and Strategic Framing
dc.title.alternativeUnderlying Mechanisms, Success Factors, and Impact
dc.typechapter
oapen.identifier.doi10.4324/9781351053143-7
oapen.relation.isPublishedByfa69b019-f4ee-4979-8d42-c6b6c476b5f0
oapen.relation.isPartOfBook88e5ac44-5732-4e7f-99c9-f5e108709b72
oapen.relation.isFundedBy9627267b-ffbd-489c-91a4-19c92400b387
oapen.relation.isFundedBy822a9356-0764-4730-8984-9958f379adad
oapen.relation.isbn9781138484047
oapen.relation.isbn9781138484054
oapen.imprintRoutledge
oapen.pages20
dc.relationisFundedBy822a9356-0764-4730-8984-9958f379adad


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open access
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