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Marketing Strategies of the Horticultural Production Chain

dc.contributor.editorPalma, Marco A.
dc.date.accessioned2021-05-01T15:11:35Z
dc.date.available2021-05-01T15:11:35Z
dc.date.issued2021
dc.identifierONIX_20210501_9783036504025_252
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/68506
dc.description.abstractThis book consists of a series of articles that present novel trends in horticulture marketing and some of the key supply chain management issues for the horticulture industry across a wide range of geographical regions.
dc.languageEnglish
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJC Business strategyen_US
dc.subject.othermarketing
dc.subject.otherrelationship marketing
dc.subject.othersocial-media marketing
dc.subject.othernew-media marketing
dc.subject.othergreen industry
dc.subject.otherqualitative
dc.subject.othergarden center
dc.subject.othernursery
dc.subject.otherlandscape
dc.subject.otherAcer rubrum
dc.subject.otherTaxodium distichum
dc.subject.otherVitex agnus-castus
dc.subject.othergain
dc.subject.otherloss
dc.subject.otherlandscape establishment
dc.subject.othertree establishment
dc.subject.otherfood loss
dc.subject.othersustainability
dc.subject.otherfood supply chain
dc.subject.otherfood security
dc.subject.otherloss management
dc.subject.otherproductivity
dc.subject.otherKeywords: food security
dc.subject.otherhorticulture
dc.subject.othertomato
dc.subject.otherpostharvest loss
dc.subject.otherfood loss and waste
dc.subject.otherprivate food policy and standards
dc.subject.otherdestination of loss
dc.subject.otherprice consciousness
dc.subject.othervisual attention
dc.subject.otherin-store signage
dc.subject.otherornamental plants
dc.subject.otherconjoint analysis
dc.subject.othersmallholders
dc.subject.otherfarm production diversity
dc.subject.otherfood consumption diversity
dc.subject.otherseasonal food consumption
dc.subject.otherTanzania
dc.subject.otherornamental horticulture businesses
dc.subject.othernurseries
dc.subject.othergarden centers
dc.subject.otherlandscape businesses
dc.subject.othersocial media
dc.subject.othermarketing costs
dc.subject.otherexport performance
dc.subject.otherARDL bound test cointegration
dc.subject.otherEthiopia
dc.subject.otherpostharvest
dc.subject.otherpost-harvest
dc.subject.otherPacific
dc.subject.othermunicipal market
dc.subject.otherroad-side market
dc.subject.otherHoniara
dc.subject.otherGuadalcanal
dc.subject.otherMalaita
dc.titleMarketing Strategies of the Horticultural Production Chain
dc.typebook
oapen.identifier.doi10.3390/books978-3-0365-0403-2
oapen.relation.isPublishedBy46cabcaa-dd94-4bfe-87b4-55023c1b36d0
oapen.relation.isbn9783036504025
oapen.relation.isbn9783036504032
oapen.pages150
oapen.place.publicationBasel, Switzerland


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