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dc.contributor.editorFrank, Lauren B.
dc.contributor.editorFalzone, Paul
dc.date.issued2021
dc.date.submitted2021-04-20T12:48:21Z
dc.identifierONIX_20210420_9783030636142_36
dc.identifierhttps://library.oapen.org/handle/20.500.12657/48249
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/67991
dc.description.abstractThis Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education works and present a balanced view of its potential pitfalls. This book gives readers an opportunity to learn from the successes and mistakes of the experts, taking a behind-the-scenes look at the business of making entertainment-education media.
dc.languageEnglish
dc.rightsopen access
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studiesen_US
dc.subject.otherDevelopment Communication
dc.subject.otherMedia and Communication
dc.subject.otherHealth Communication
dc.subject.othercommunication for social change
dc.subject.othersocial change communication
dc.subject.otheredutainment
dc.subject.othermass media
dc.subject.othertransmedia
dc.subject.otherconflict resolution
dc.subject.otherOpen Access
dc.subject.otherMedia studies
dc.titleEntertainment-Education Behind the Scenes
dc.title.alternativeCase Studies for Theory and Practice
dc.typebook
oapen.identifier.doi10.1007/978-3-030-63614-2
oapen.relation.isPublishedBy9fa3421d-f917-4153-b9ab-fc337c396b5a
oapen.relation.isFundedBy8060ce47-6ec3-42b2-9e72-b4f6fe5df2c5
oapen.relation.isFundedBydf39723b-670d-4f0a-acc9-e2f262574390
oapen.relation.isFundedBya1215464-82dd-4bde-a597-6480df6c5f29
oapen.relation.isbn9783030636142
oapen.imprintPalgrave Macmillan
oapen.pages354
oapen.grant.number[grantnumber unknown]
oapen.grant.number[grantnumber unknown]
dc.relationisFundedBydf39723b-670d-4f0a-acc9-e2f262574390
dc.relationisFundedBya1215464-82dd-4bde-a597-6480df6c5f29


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open access
Except where otherwise noted, this item's license is described as open access