Werbung als Marketinginstrument. Mit Fallbeispielen aus der Werbepraxis
| dc.contributor.author | Haedrich, Günther | * |
| dc.date.accessioned | 2021-02-12T08:27:17Z | |
| dc.date.available | 2021-02-12T08:27:17Z | |
| dc.date.issued | 1976 | * |
| dc.date.submitted | 2019-11-06 16:06:17 | * |
| dc.identifier | 38503 | * |
| dc.identifier.uri | https://directory.doabooks.org/handle/20.500.12854/62593 | |
| dc.language | German | * |
| dc.relation.ispartofseries | Marketing-Management | * |
| dc.subject | HD28-70 | * |
| dc.subject.classification | bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJM Management & management techniques::KJMV Management of specific areas | en_US |
| dc.title | Werbung als Marketinginstrument. Mit Fallbeispielen aus der Werbepraxis | * |
| dc.type | book | |
| oapen.identifier.doi | 10.1515/9783110837148 | * |
| oapen.relation.isPublishedBy | af2fbfcc-ee87-43d8-a035-afb9d7eef6a5 | * |
| oapen.relation.isbn | 9783110837148 | * |
| oapen.pages | 181 | * |
| oapen.volume | 1 | * |
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