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dc.contributor.authorMartini, Umberto*
dc.contributor.authorBuffa, Federica*
dc.date.accessioned2021-02-11T18:49:46Z
dc.date.available2021-02-11T18:49:46Z
dc.date.issued2020*
dc.date.submitted2020-06-09 16:38:57*
dc.identifier46072*
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/52800
dc.description.abstractThe aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.*
dc.languageEnglish*
dc.subjectHD72-88*
dc.subject.otherbusiness models*
dc.subject.otherexpenditure*
dc.subject.otherenvironmental self-efficacy*
dc.subject.othern/a*
dc.subject.othertourism development*
dc.subject.otherLanzarote*
dc.subject.otherdecisive factors*
dc.subject.otherChinese tourist*
dc.subject.otherexperience economy*
dc.subject.othertourism factory*
dc.subject.otherski-resort marketing*
dc.subject.othermountain tourism*
dc.subject.otherbiospheric values*
dc.subject.othersustainable development of airport*
dc.subject.othervisitor experience*
dc.subject.othertourists’ environmentally responsible behavior*
dc.subject.otherlocal attraction*
dc.subject.otherairport image*
dc.subject.otherdestination offering*
dc.subject.othercustomer satisfaction*
dc.subject.othertourist behaviors*
dc.subject.othereconomic sustainability*
dc.subject.othermicro-scale destination*
dc.subject.othertourism demand*
dc.subject.othertourism destination image*
dc.subject.othermulti-attraction travel*
dc.subject.otherpleasure*
dc.subject.othergastronomy*
dc.subject.othersustainability*
dc.subject.otherhot spring*
dc.subject.otherMediterranean cruise destinations*
dc.subject.otherpanel threshold regression model*
dc.subject.otherdegree centrality*
dc.subject.othertourist intelligence*
dc.subject.otherdestination attribute*
dc.subject.otherseemingly unrelated regression*
dc.subject.otherpost-industrial tourism*
dc.subject.otheralternative product development*
dc.subject.otherpersonal norm*
dc.subject.othersocial network analysis*
dc.subject.otherski resorts*
dc.subject.othertransit port*
dc.subject.otherbehavioral intention*
dc.subject.otherski-resort management*
dc.subject.othertourism marketing*
dc.subject.othereconomic growth*
dc.subject.othergrounded theory*
dc.subject.otherSeasonality*
dc.subject.otherresponsible tourism*
dc.subject.otherinterpretive structural modeling*
dc.subject.otherservice innovation*
dc.subject.othertourism*
dc.subject.otherdisaster-stricken counties*
dc.subject.otheronline review*
dc.subject.otheraudit*
dc.subject.otherChina*
dc.subject.othertourism advertisement*
dc.subject.otherpositioning*
dc.subject.otherdestination marketing*
dc.subject.otherButler’s Tourism Area Life Cycle*
dc.subject.otherWenchuan earthquake*
dc.subject.otherdensity*
dc.subject.othercountry brand*
dc.subject.othersatisfaction*
dc.subject.othersustainable tourism*
dc.subject.otherexperiential marketing*
dc.subject.otherSpain*
dc.subject.otherThe Industrial Monuments Route*
dc.subject.otherenvironmental self-identity*
dc.subject.otherUCG*
dc.subject.otherport of call*
dc.subject.otherstrategy*
dc.titleMarketing for Sustainable Tourism*
dc.typebook
oapen.identifier.doi10.3390/books978-3-03928-874-8*
oapen.relation.isPublishedBy46cabcaa-dd94-4bfe-87b4-55023c1b36d0*
virtual.oapen_relation_isPublishedBy.publisher_nameMDPI - Multidisciplinary Digital Publishing Institute
virtual.oapen_relation_isPublishedBy.publisher_websitewww.mdpi.com/books
oapen.relation.isbn9783039288748*
oapen.relation.isbn9783039288731*
oapen.pages260*
oapen.edition1st*


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