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dc.contributor.authorVölzmann, Berit*
dc.date.accessioned2021-02-11T14:33:22Z
dc.date.available2021-02-11T14:33:22Z
dc.date.issued2015*
dc.date.submitted2018-11-05 12:58:39*
dc.identifier29367*
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/48554
dc.description.abstractSince the 1970s sexism in advertising has been the subject of many political and social discourses as well as the reason for social-scientific research. For the first time, the problem is analysed thoroughly in its legal dimensions. Based on social-scientific research and a critical analysis of the efficiency of the German Advertising Standards Authority the examination of the German constitutional law reveals in which regards gender-discriminating advertising violates constitutional rights and to what extent a legal prohibition of such advertising would be justified. Following a subsumption under European law the author analyses if the German UWG (Act Against Unfair Competition) is a possible instrument of regulation to ensure protection against gender discriminating advertising. The author substantiates that the UWG is to be interpreted value-related and assigns the constitutional assessments to the unfair competition law. The thesis concludes with a suggestion for a norm that contains the prohibition of gender-discriminating advertising to be implemented in the UWG.*
dc.languageGerman*
dc.relation.ispartofseriesSchriften zur Gleichstellung*
dc.subjectK1-7720*
dc.subject.otherAllgemeine Grundlagen des Rechts*
dc.subject.otherRechtsmethodik*
dc.subject.otherMethodenlehre*
dc.titleGeschlechtsdiskriminierende Wirtschaftswerbung*
dc.title.alternativeZur Rechtmäßigkeit eines Verbots geschlechtsdiskriminierender Werbung im UWG*
dc.typebook
oapen.identifier.doihttp://dx.doi.org/10.5771/9783845282251*
oapen.relation.isPublishedBy20c8b06d-3b2b-4af2-acda-fbcfdfea5744*
virtual.oapen_relation_isPublishedBy.publisher_nameNomos Verlagsgesellschaft mbH & Co. KG
virtual.oapen_relation_isPublishedBy.publisher_websitehttps://www.nomos.de/
oapen.relation.isbn9783845282251*
oapen.pages328*
oapen.volume40*
oapen.edition1*


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