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Our Master’s Voice

Advertising

dc.contributor.authorRorty, James
dc.date.accessioned2021-02-10T12:58:18Z
dc.date.issued2020
dc.date.submitted2020-12-14T10:52:36Z
dc.identifierOCN: 1227264741
dc.identifierhttps://library.oapen.org/handle/20.500.12657/43309
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/27913
dc.description.abstract“I was an ad-man once,” James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice presents advertising as the linchpin of a capitalist economy that it also helps justify. The book set off tremors when it was published in 1934, perhaps because its author so decisively repudiated his former profession. But Rorty and his spirited takedown of publicity were all but forgotten a decade later. The book is a neglected masterpiece, republished in this mediastudies.press edition with a new introduction by Jefferson Pooley.
dc.languageEnglish
dc.rightsopen access
dc.subject.classificationthema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and societyen_US
dc.subject.classificationthema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studiesen_US
dc.subject.classificationthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertisingen_US
dc.subject.otheradvertising and society
dc.subject.othercommunication studies
dc.subject.otheradvertising
dc.subject.otherthema EDItEUR::J Society and Social Sciences::JB Society and culture: general::JBC Cultural and media studies::JBCT Media studies::JBCT3 Media studies: advertising and society
dc.subject.otherthema EDItEUR::G Reference, Information and Interdisciplinary subjects::GT Interdisciplinary studies::GTC Communication studies
dc.subject.otherthema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJS Sales and marketing::KJSA Advertising
dc.titleOur Master’s Voice
dc.title.alternativeAdvertising
dc.typebook
oapen.identifier.doi10.21428/3f8575cb.dbba9917
oapen.relation.isPublishedByab2a2fb4-e616-4093-bc86-c1b43fa99fe8
oapen.relation.isbn9781951399009
oapen.collectionScholarLed
oapen.pages318


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