Publications
Now showing items 1-20 of 20
Estrategias de Comunicación Digital y Branding Transmedia
(2025-07-14)
The book Strategies of Digital Communication and Transmedia Branding critically examines the impact of digital transformation on organizational communication, journalism, and the management of digital ...
Desarrollo y caracterización de un yogur liofilizado alto en fibra y proteína
(2025-06-06)
The developed freeze-dried yogurt exhibits prebiotic properties, utilizing two fiber sources: inulin and wheat bran. The aim was to create a snack-type product as an alternative within the dairy ...
Comunicación Digital Empresa: Innovación, ética y estrategias para la construcción de marcas y narrativas transmedia
(2025-07-14)
This chapter examines the role of digital communication in the corporate world with a focus on innovation, ethics, and tactics for brand development through transmedia storytelling. It situates the emergence of new ...
Identificación de microorganismos patógenos en productos hortofrutícolas
(2025-09-01)
The growing demand for fresh horticultural products has increased concerns about the presence of harmful bacteria that jeopardize food safety. In Ecuador, particularly in the Guaranda canton, the microbiological quality ...
Comunicación digital y community management
(2025-07-14)
This chapter analyzes the evolution of community management within the context of contemporary digital communication, with an emphasis on its integration into transmedia branding strategies. It presents a theoretical and ...
Gestión de marca – branding digital
(2025-07-14)
This chapter analyzed the evolution and consolidation of digital branding as a key strategy in contemporary brand management. Based on a theoretical evaluation complemented by real case studies, it explored the tools, ...
Aplicaciones prácticas en el manejo del suelo y fertilización de cultivos
(2025-06-19)
This book brings together a series of applied research studies that explore different strategies to improve soil management and optimize crop fertilization, with a focus on sustainability and productive efficiency. Across ...
Análisis del impacto del diseño transmedia en la participación de audiencias digitales
(2025-07-14)
This chapter examines transmedia design, production, and content within the framework of modern journalism and media enterprises. Through a literature review and case study analysis, it investigates transmedia storytelling ...
Innovación, Tecnología y Métodos en Comunicación Digital
(2025-09-01)
The accelerated transformation of digital environments has reshaped communication processes, presenting new challenges for research and professional practice in digital communication. This collective work, from an ...
Métodos de investigación aplicados a la educación superior
(2025-09-01)
This chapter examines the research approaches used in political contexts through digital communication. The objective of this work was to provide scholars and professionals working in the public sector with a conceptual ...
Contenido de fósforo en tibia ósea bovina, y potencial del hueso bovino para incrementar el perfil nutricional de suelos agrícolas
(2025-06-19)
The objective of this work was to determine the total phosphorus and the water-extractable phosphorus content of an incinerated bovine tibia bone sample without marrow. Regarding the extraction of total phosphorus, three ...
Periodismo en plataformas digitales
(2025-07-14)
Through a multifaceted approach, this chapter examines how digital platforms have impacted contemporary journalism. It contextualizes the transition from traditional to digital journalism and highlights the role the Internet ...
Desarrollo de plántulas de cacao criollo, bajo diferentes tratamientos con fertilizantes orgánicos minerales y el hongo Trichoderma spp.
(2025-06-19)
In this study, the biometric parameters and the percentage of endophytic colonization of the fungus Trichoderma spp. in cocoa plants at the nursery stage were evaluated. A completely randomized experimental design was used, ...
Estudio comparativo del efecto de la fertilización orgánica e inorgánica sobre el crecimiento y productividad del cultivo de Ají (Capsicum annuum)
(2025-06-19)
Fertilizers are made from organic or inorganic materials added to cropping systems to supply one or more essential nutrients. Inorganic fertilizers promote optimal plant development by providing nutrients in readily available ...
Efectividad de técnicas aplicables en campo para estudios de suelos y su confiabilidad con los resultados de laboratorio
(2025-06-19)
The soil is a dynamic living organism where plant roots interact deeply with its different horizons, extracting essential minerals for growth and releasing substances that promote microbial activity around the roots. Soil ...
Efectos de la fertilización orgánica e inorgánica sobre variables agroproductivas y composición química del pasto bermuda, Cynodon dactylon L. Pers.
(2025-06-19)
In the production of cattle and goats, feeding has the greatest impact on production costs, with forage being the main source of food in production systems. The objective of this study was to evaluate the effects of applying ...
Investigación en comunicación digital en el contexto de la postmodernidad
(2025-09-01)
This chapter aims to examine the transformations that postmodernism has brought about in the field of digital communication research, its implications for the epistemological sphere, emerging communication practices, and ...
Marketing digital con IA
(2025-09-01)
The present chapter analyzes the role of artificial intelligence, AI, as a tool used in digital marketing, focusing its study on the Ecuadorian context. It begins with the recognition that AI has brought significant changes ...
Proyectos de innovación aplicados a la comunicación digital
(2025-09-01)
This chapter analyzes the conceptual, methodological, and operational foundations of innovation projects applied to digital communication, with the aim of offering useful resources for their planning, execution, and ...
Programación web BOOT CAMP
(2025-09-01)
This chapter analyzes the structure and essential topics of a Web Programming Boot Camp as a training strategy aimed at improving technical competence in digital communication. The main objective was to present an educational ...