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            Estrategias de Comunicación Digital y Branding Transmedia 

            Guarnizo Delgado, José Bladimir; Rojas Sánchez, Hernán Arturo; Chávez Chacán, Pilar Janeth; Velásquez-Yánez, Gabriela Alejandra; Maldonado López, Sandra Betzabeth; Ibarra González, Andrés Sebastián; Cabezas Ramos, Jorge Renato; Oswaldo Dután, Washington; Guarnizo Ordóñez, Jhoselyn Deyalit; Villaroel Silva, Danilo Eduardo; Haro Acosta, Silvana Nataly; Haro Acosta, María José; Barriga Tamay, Marcelo Gustavo (2025-07-14)
            The book Strategies of Digital Communication and Transmedia Branding critically examines the impact of digital transformation on organizational communication, journalism, and the management of digital ...
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            Desarrollo y caracterización de un yogur liofilizado alto en fibra y proteína 

            Bajaña Gaibor, Britney Alejandra; Altuna Vásquez, José Luis; Moposita Vásquez, Diego David; Darwin Alberto, Darwin Alberto (2025-06-06)
            The developed freeze-dried yogurt exhibits prebiotic properties, utilizing two fiber sources: inulin and wheat bran. The aim was to create a snack-type product as an alternative within the dairy ...
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            Comunicación Digital Empresa: Innovación, ética y estrategias para la construcción de marcas y narrativas transmedia 

            Guarnizo Delgado, José Bladimir; Rojas Sánchez, Hernán Arturo; Chávez Chacán, Pilar Janeth (2025-07-14)
            This chapter examines the role of digital communication in the corporate world with a focus on innovation, ethics, and tactics for brand development through transmedia storytelling. It situates the emergence of new ...
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            Identificación de microorganismos patógenos en productos hortofrutícolas 

            Núñez Torres, Darwin Alberto; Ramón Curay, Edison Riveliño; Verdezoto Mendoza, Franz Patricio; Altuna Vásquez, José Luis (2025-09-01)
            The growing demand for fresh horticultural products has increased concerns about the presence of harmful bacteria that jeopardize food safety. In Ecuador, particularly in the Guaranda canton, the microbiological quality ...
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            Comunicación digital y community management 

            Cabezas Ramos, Jorge Renato; Oswaldo Dután, Washington; Guarnizo Ordóñez, Jhoselyn Deyalit (2025-07-14)
            This chapter analyzes the evolution of community management within the context of contemporary digital communication, with an emphasis on its integration into transmedia branding strategies. It presents a theoretical and ...
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            Gestión de marca – branding digital 

            Velásquez Yánez, Gabriela Alejandra; Maldonado López, Sandra Betzabeth; Ibarra González, Andrés Sebastián (2025-07-14)
            This chapter analyzed the evolution and consolidation of digital branding as a key strategy in contemporary brand management. Based on a theoretical evaluation complemented by real case studies, it explored the tools, ...
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            Aplicaciones prácticas en el manejo del suelo y fertilización de cultivos 

            Armado Matute, Arnaldo José; Jiménez Solórzano, Raúl Jesús; Fagúndez Benaventa, Anais Fabiola; Márquez, Minerva; Baloy Porras, Henry; Aguas Changoluisa, Carlos Humberto; Loreto Amoretti, Daniel; Núñez Torres, Darwin Alberto; Porras, Kevyn; Pavone Maniscalco, Domenico Fabio; Moposita Vásquez, Diego David; Cestari Abreu, Sebastián; Flores, Saúl (2025-06-19)
            This book brings together a series of applied research studies that explore different strategies to improve soil management and optimize crop fertilization, with a focus on sustainability and productive efficiency. Across ...
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            Análisis del impacto del diseño transmedia en la participación de audiencias digitales 

            Barriga Tamay, Marcelo Gustavo (2025-07-14)
            This chapter examines transmedia design, production, and content within the framework of modern journalism and media enterprises. Through a literature review and case study analysis, it investigates transmedia storytelling ...
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            Innovación, Tecnología y Métodos en Comunicación Digital 

            Luna Montalvo, Andrés Alfredo; Romero Quiroga, Kléber Renato; Vásquez Niama, Diana Carolina; Ortega Arcos, Wagner Enrique; Ortega Roldán, Wagner Omar; Veloz Segura, Elizabeth Alexandra; Elizundia Ramírez, Alicia María (2025-09-01)
            The accelerated transformation of digital environments has reshaped communication processes, presenting new challenges for research and professional practice in digital communication. This collective work, from an ...
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            Métodos de investigación aplicados a la educación superior 

            Luna Montalvo, Andrés Alfredo (2025-09-01)
            This chapter examines the research approaches used in political contexts through digital communication. The objective of this work was to provide scholars and professionals working in the public sector with a conceptual ...
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              This project received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 871069.

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