Planeación estratégica: Conceptos y herramientas para su aplicación

Abstract

In the dynamic world of business, strategic planning stands as the foundation of organizational excellence. The book “STRATEGIC PLANNING: CONCEPTS AND TOOLS FOR ITS APPLICATION” immerses the reader in a fascinating journey through the pillars of strategic planning and its effective implementation. Essential concepts such as mission, vision and values are explored, the management process is unpacked and the key categories of planning are established: strategic, tactical and operational. The fundamental principles serve as a foundation for the strategic journey. The importance of analyzing both the internal and external environment is emphasized, using tools such as SWOT analysis. The magic formula is completed with the creation of strategic objectives and an action plan with cycles that encompass planning, implementation and control. Discover how KPIs emerge as essential pillars to measure performance and support informed decisions. In addition, the Balanced Scorecard (BSC) expands the vision, taking measurement beyond financials and providing a complete perspective on performance. This book is a beacon for those seeking to successfully navigate the turbulent sea of business.