Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
| dc.contributor.author | Dertouzos, James N. | |
| dc.contributor.author | Garber, Steven | |
| dc.date.accessioned | 2023-10-05T10:08:57Z | |
| dc.date.available | 2023-10-05T10:08:57Z | |
| dc.date.issued | 2003 | |
| dc.identifier | ONIX_20231005_9780833035981_323 | |
| dc.identifier.uri | https://directory.doabooks.org/handle/20.500.12854/114549 | |
| dc.description.abstract | The Defense Department has been spending over $100 million annually on recruiting advertising. Previous econometric studies of military advertising's effects have relied on data from time periods unlike today's and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising's effectiveness and illustrates them using early 1980s and mid-1990s data. | |
| dc.language | English | |
| dc.subject.classification | thema EDItEUR::K Economics, Finance, Business and Management::KJ Business and Management::KJM Management and management techniques::KJMV Management of specific areas::KJMV2 Personnel and human resources management | en_US |
| dc.subject.classification | thema EDItEUR::J Society and Social Sciences::JP Politics and government::JPV Political control and freedoms | en_US |
| dc.subject.other | Political Science | |
| dc.subject.other | Management & Organizational Behavior | |
| dc.title | Is Military Advertising Effective? An Estimation Methodology and Applications to Recruiting in the 1980s and 90s | |
| dc.type | book | |
| oapen.identifier.doi | 10.7249/MR1591OSD | |
| oapen.relation.isPublishedBy | 47ac0b54-b121-491c-a9c8-5ca6776e27cb | |
| oapen.relation.isbn | 9780833035981 | |
| oapen.relation.isbn | 9780833033413 |
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