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Green Persuasion

Advertising, Voluntarism, and America’s Public Lands

dc.contributor.authorStine, Jeffrey
dc.date.accessioned2021-10-15T14:08:32Z
dc.date.available2021-10-15T14:08:32Z
dc.date.issued2021-08-31
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/72349
dc.description.abstractGreen Persuasion traces the history and evolution of volunteer-based public lands stewardship in the United States as well as the Advertising Council’s work promoting environmental causes, such as the Smokey Bear fire prevention and the Keep America Beautiful campaigns. The Take Pride in America program, developed during the Reagan administration, was revised, neglected, and readopted by subsequent presidencies. Working with the U.S. Department of the Interior, the Ad Council enlivened the Take Pride initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett Jr. Green Persuasion offers valuable insights into how and why Americans have expressed care of the nation’s landed inheritance in their collective political choices.en_US
dc.languageEnglishen_US
dc.relation.ispartofseriesOpen Monographsen_US
dc.subject.classificationthema EDItEUR::R Earth Sciences, Geography, Environment, Planning::RN The environment::RNK Conservation of the environmenten_US
dc.subject.otherad councilen_US
dc.subject.otheradvertising councilen_US
dc.subject.otherpublic landsen_US
dc.subject.otherad council archivesen_US
dc.subject.otherenvironmental issuesen_US
dc.subject.othernature maintenanceen_US
dc.subject.othernatural environmenten_US
dc.subject.otherhuman impact on environmenten_US
dc.subject.otherpersuasive advertisingen_US
dc.subject.otherpublic lands stewardshipen_US
dc.subject.othervoluntarismen_US
dc.subject.otherpublic engagementen_US
dc.subject.othernational parksen_US
dc.subject.othernatural resourcesen_US
dc.titleGreen Persuasionen_US
dc.title.alternativeAdvertising, Voluntarism, and America’s Public Landsen_US
dc.typebook
dc.description.versionPublisheden_US
oapen.identifier.doihttps://doi.org/10.5479/si.16549779en_US
oapen.place.publicationSmithsonian Institution Scholarly Pressen_US


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