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dc.contributor.authorMarine-Roig, Estela*
dc.contributor.authorMartin-Fuentes, Eva*
dc.contributor.authorDaries Ramón, Natalia*
dc.contributor.authorCristobal-Fransi, Eduard*
dc.contributor.authorFerrer-Rosell, Berta*
dc.date.accessioned2021-02-12T05:03:05Z
dc.date.available2021-02-12T05:03:05Z
dc.date.issued2020*
dc.date.submitted2020-06-09 16:38:57*
dc.identifier46052*
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/60355
dc.description.abstractIn this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.*
dc.languageEnglish*
dc.subjectHF5001-6182*
dc.subject.otherhalal-friendly image*
dc.subject.otherCultural tourism*
dc.subject.othersocial problems*
dc.subject.otherperceived risk*
dc.subject.otherMalaysia*
dc.subject.otherhotel industry*
dc.subject.otherexotic local culture*
dc.subject.otherbrand loyalty*
dc.subject.othercultural distance*
dc.subject.othersubjective knowledge*
dc.subject.otherMalaysia Airlines*
dc.subject.othersocio-cultural factors*
dc.subject.otherreturn on investments*
dc.subject.otherpreventive conservation*
dc.subject.othersense of home*
dc.subject.otherloyalty*
dc.subject.othertourism intention*
dc.subject.otherflamenco tourism*
dc.subject.othersustainability*
dc.subject.otherurbanization*
dc.subject.othercultural heritage*
dc.subject.otherlean canvas*
dc.subject.otheremotional experiences*
dc.subject.otherMuslim tourism*
dc.subject.otherlean startup*
dc.subject.otherIslamic religiosity*
dc.subject.otherperceived inconveniences*
dc.subject.otherattitude*
dc.subject.othertourism marketing*
dc.subject.othertourism*
dc.subject.otherguest house*
dc.subject.otherFlamenco art*
dc.subject.otherintangible cultural heritage*
dc.subject.otherPakistan*
dc.subject.otherattachment to place*
dc.subject.otherdestination marketing organization*
dc.subject.otherSlovakia*
dc.subject.otherusefulness of public opinion*
dc.subject.othereffectiveness*
dc.subject.otherpath analysis*
dc.subject.othervalue cognition*
dc.subject.othersatisfaction*
dc.subject.othersustainable tourism*
dc.subject.othernon-Muslim destination*
dc.subject.othercultural tourism*
dc.subject.othertourist behavior*
dc.subject.otherpurchase intention*
dc.subject.otherenvironment*
dc.subject.otheronline marketing*
dc.subject.otherbrand image*
dc.subject.othercultural tourist*
dc.subject.otherair disaster*
dc.subject.othermarketization*
dc.subject.otherdestination management*
dc.titleSustainable Tourism Marketing*
dc.typebook
oapen.identifier.doi10.3390/books978-3-03928-683-6*
oapen.relation.isPublishedBy46cabcaa-dd94-4bfe-87b4-55023c1b36d0*
oapen.relation.isbn9783039286829*
oapen.relation.isbn9783039286836*
oapen.pages204*
oapen.edition1st*


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