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Special issue: Customer empowerment

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https://www.ksp.kit.edu/9783731501787
Author(s)
Geyer-Schulz, AndreasMeyer-Waarden, Lars
Language
English
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Abstract
The second French-German workshop about Consumer Empowerment took place at the University of Karlsruhe (KIT) between January 10-11, 2013. Within the scope of consumer empowerment scientists discussed recent developments in this field and established cross-disciplinary coop- erations in their own fields of research.
URI
https://directory.doabooks.org/handle/20.500.12854/59806
Keywords
empowerment; Co-creationConsumer; enablement; co-creation; Enablement; Sharing; Konsument; sharing; Empowerment
DOI
10.5445/KSP/1000038784
ISBN
9783731501787
Publisher
KIT Scientific Publishing
Publisher website
http://www.ksp.kit.edu/
Publication date and place
2014
Series
Customer & Service Systems / Andreas Geyer-Schulz, Lars Meyer-Waarden (Eds.). Karlsruher Institut für Technologie (KIT), Institut für Informationswirtschaft und Marketing,
Pages
170 p.
Rights
https://creativecommons.org/licenses/by-sa/4.0/
https://creativecommons.org/licenses/by-sa/4.0/
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-sa/4.0/