Logo DOAB
  • Search
  • Publisher login
    • Support
    • Language 
      • English
      • français
    • Deposit
    • For Researchers
    • For Librarians
    • For Publishers
    • Our Supporters
    • Resources
    • DOAB
    • For Researchers
    • For Librarians
    • For Publishers
    • Our Supporters
    • Resources
    • DOAB
    View Item 
    •   DOAB Home
    • View Item
    •   DOAB Home
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Publicités à la carte

    Thumbnail
    Book License
    Download Url(s)
    http://books.openedition.org/pum/6554
    Author(s)
    Jacques Dorion, Jean Dumas
    Language
    French
    Show full item record
    Abstract
    Depuis la parution de cet ouvrage en 2006, Internet a continué de bouleverser radicalement le monde de la publicité. Pour se démarquer dans le domaine, il est impératif de savoir exploiter toutes les possibilités qu’offrent la presse écrite, les médias audiovisuels traditionnels et, véhicule désormais incontournable, le Web. Susciter la rencontre entre un produit et son public est un métier autant qu’un art. Mais comment s’y retrouver dans ce paysage complexe et changeant ? Experts reconnus ...
    URI
    https://directory.doabooks.org/handle/20.500.12854/57357
    Keywords
    marketing; médias; communications; publicité; campagnes publicitaires; internet; gestion
    Webshop link
    http://www.placedeslibraires.f ...; http://www.7switch.com/en/eboo ...
    ISBN
    9782821898141, 9782760626003
    Publisher
    Presses de l’Université de Montréal
    Publisher website
    http://books.openedition.org/pum
    Publication date and place
    2010
    • Imported or submitted locally

    Browse

    All of DOABSubjectsPublishersLanguagesCollections

    My Account

    LoginRegister

    Export

    Repository metadata
    Doabooks

    • For Researchers
    • For Librarians
    • For Publishers
    • Our Supporters
    • Resources
    • DOAB

    Newsletter


    • subscribe to our newsletter
    • view our news archive

    Follow us on

    • Twitter

    donate


    • Donate
      Support DOAB and the OAPEN Library

    Credits


    • logo ScossScoss
    • logo Investir l'avenirInvestir l'avenir
    • logo MESRIMESRI
    • logo EUEuropean Union
      This project received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 871069.

    Directory of Open Access Books is a joint service of OAPEN, OpenEdition, CNRS and Aix-Marseille Université, provided by DOAB Foundation.

    Websites:

    DOAB
    www.doabooks.org

    OAPEN Home
    www.oapen.org

    OAPEN OA Books Toolkit
    www.oabooks-toolkit.org

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Differen formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    A logged-in user can export up to 15000 items. If you're not logged in, you can export no more than 500 items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.