Methodik für Erfassung und Bewertung von emotionalem Kundenfeedback für variantenreiche virtuelle Produkte in immersiver Umgebung
Abstract
This work describes a methodology for customer-centered selection of solutions for future product in the concept stage using their virtual representation. It integrates the technology of Virtual Reality and the emotions research into the parallel and interdependent processes of product development and market research, in order to enable the acquisition of relevant emotional feedback during interactive product experiencing.
Keywords
emotional customer feedback; immersive environment; emotionales Kundenfeedback; Virtuelle Realität; immersive Umgebung; Variantenauswahlvirtual product development; variants selection; Virtuelle Produktentwicklung; Virtual RealityISBN
9783866449305Publisher
KIT Scientific PublishingPublisher website
http://www.ksp.kit.edu/Publication date and place
2013Series
Reihe Informationsmanagement im Engineering Karlsruhe / Hrsg.: Karlsruher Institut für Technologie, Institut für Informationsmanagement im Ingenieurwesen (IMI),Classification
Technology: general issues