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dc.contributor.authorAldo Burresi*
dc.date.accessioned2021-02-11T18:49:40Z
dc.date.available2021-02-11T18:49:40Z
dc.date.issued2005*
dc.date.submitted2020-11-10 16:25:58*
dc.identifier49438*
dc.identifier.issn27045870*
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/52799
dc.description.abstractThis work addresses issues of strategic marketing and business management in the fashion system, highlighting the specific and differentiated elements. The authors analyse the textile-clothing sector, with special focus on the processes of innovation, the dynamics and the new agents emerging in the distribution field, the role of the brand and the internationalisaton of the enterprises. In conclusion, the study identifies various emerging marketing strategies on which a specific research approach to fashion marketing can be constructed.*
dc.relation.ispartofseriesStrumenti per la didattica e la ricerca*
dc.subjectHD72-88*
dc.subject.otherEconomia*
dc.subject.otherImprese*
dc.subject.otherModa*
dc.subject.otherMarketing*
dc.subject.otherGestione d'impresa*
dc.titleIl marketing della moda*
dc.title.alternativeTemi emergenti nel tessile-abbigliamento*
dc.typebook
oapen.identifier.doi10.36253/978-88-6453-103-8*
oapen.relation.isPublishedBy2ec4474d-93b1-4cfa-b313-9c6019b51b1a*
virtual.oapen_relation_isPublishedBy.publisher_nameFirenze University Press
virtual.oapen_relation_isPublishedBy.publisher_websitewww.fupress.com/
oapen.relation.isbn9788864531038*
oapen.pages186*
oapen.volume42*


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Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/