Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact
dc.contributor.author | Habryn, Francois | * |
dc.date.accessioned | 2021-02-11T10:54:42Z | |
dc.date.available | 2021-02-11T10:54:42Z | |
dc.date.issued | 2012 | * |
dc.date.submitted | 2016-08-11 12:46:27 | * |
dc.identifier | 19457 | * |
dc.identifier.uri | https://directory.doabooks.org/handle/20.500.12854/44459 | |
dc.description.abstract | The ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions. | * |
dc.language | English | * |
dc.subject | HF5001-6182 | * |
dc.subject.classification | bic Book Industry Communication::K Economics, finance, business & management::KJ Business & management::KJC Business strategy | en_US |
dc.subject.other | Services | * |
dc.subject.other | Social Networks | * |
dc.subject.other | Business Analytics | * |
dc.subject.other | Customer Intimacy | * |
dc.subject.other | Strategy | * |
dc.title | Customer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact | * |
dc.type | book | |
oapen.identifier.doi | 10.5445/KSP/1000028159 | * |
oapen.relation.isPublishedBy | 68fffc18-8f7b-44fa-ac7e-0b7d7d979bd2 | * |
oapen.relation.isbn | 9783866448483 | * |
oapen.pages | XIX, 356 p. | * |
peerreview.review.type | Full text | |
peerreview.anonymity | All identities known | |
peerreview.reviewer.type | Internal editor | |
peerreview.reviewer.type | External peer reviewer | |
peerreview.review.stage | Pre-publication | |
peerreview.open.review | No | |
peerreview.publish.responsibility | Scientific or Editorial Board | |
peerreview.id | 8ad5c235-9810-49eb-b358-27c8675324d9 | |
peerreview.title | Dissertations (Dissertationen) |
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