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dc.contributor.authorHabryn, Francois*
dc.date.accessioned2021-02-11T10:54:42Z
dc.date.available2021-02-11T10:54:42Z
dc.date.issued2012*
dc.date.submitted2016-08-11 12:46:27*
dc.identifier19457*
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/44459
dc.description.abstractThe ability to capture customer needs and to tailor the provided solutions accordingly, also defined as customer intimacy, has become a significant success factor in the B2B space - in particular for increasingly ""servitizing"" businesses. This book elaborates on the solution CI Analytics to assess and monitor the impact of customer intimacy strategies by leveraging business analytics and social network analysis technology. This solution thereby effectively complements existing CRM solutions.*
dc.languageEnglish*
dc.subjectHF5001-6182*
dc.subject.otherServices*
dc.subject.otherSocial Networks*
dc.subject.otherBusiness Analytics*
dc.subject.otherCustomer Intimacy*
dc.subject.otherStrategy*
dc.titleCustomer intimacy analytics : leveraging operational data to assess customer knowledge and relationships and to measure their business impact*
dc.typebook
oapen.identifier.doi10.5445/KSP/1000028159*
oapen.relation.isPublishedBy68fffc18-8f7b-44fa-ac7e-0b7d7d979bd2*
virtual.oapen_relation_isPublishedBy.publisher_nameKIT Scientific Publishing
virtual.oapen_relation_isPublishedBy.publisher_websitehttp://www.ksp.kit.edu/
oapen.relation.isbn9783866448483*
oapen.pagesXIX, 356 p.*


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Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/