Bundling telecommunications services : competitive strategies for converging markets
Abstract
With the advent of digital convergence, incumbent telephone and cable companies have begun to offer their services, such as voice telephony, Internet and TV in so-called triple play packages. While carefully recognizing the technological, legal and economic framework of the fixed-line telecommunications industry, this book investigates whether bundling is indeed a profitable pricing strategy for the firms and if it can possibly facilitate the leverage of market power into neighboring markets.
Keywords
Bundling; Game-Theory; Market Power; Digital Convergence; TelecommunicationsISBN
9783866443778Publisher
KIT Scientific PublishingPublisher website
http://www.ksp.kit.edu/Publication date and place
2009Series
Studies on eOrganisation and Market Engineering,Classification
Business strategy