Show simple item record

dc.contributor.authorGianmarco Romani*
dc.date.accessioned2021-02-11T07:34:59Z
dc.date.available2021-02-11T07:34:59Z
dc.date.issued2013*
dc.date.submitted2020-11-10 16:26:00*
dc.identifier49972*
dc.identifier.issn27050297*
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/39928
dc.description.abstractOur health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (<i>fear appeal</i> is <i>message framing</i>), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen.*
dc.relation.ispartofseriesPremio Ricerca «Citt&agrave; di Firenze»*
dc.subjectBF1-990*
dc.title<i>Fear Appeal</i> e <i>Message Framing</i>*
dc.title.alternativeStrategie persuasive in interazione per la promozione della salute*
dc.typebook
oapen.identifier.doi10.36253/978-88-6655-506-3*
oapen.relation.isPublishedBy2ec4474d-93b1-4cfa-b313-9c6019b51b1a*
oapen.relation.isbn9788866555063*
oapen.pages104*
oapen.volume29*


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record

https://creativecommons.org/licenses/by-nc-nd/4.0/
Except where otherwise noted, this item's license is described as https://creativecommons.org/licenses/by-nc-nd/4.0/