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dc.contributor.authorRamirez-Moreno, Carlos
dc.contributor.authorLeorke, Dale
dc.description.abstractRegional and local governments have long recognised the potential for films, television shows, novels and other media texts that are set in their city or country to attract tourists. Although there is a wealth of scholarship on how real-world locales are represented in digital games, to date scholars have largely overlooked the potential for videogames to likewise attract fans and ‘pilgrims’ to the locations in which they are set. This chapter addresses this gap through the case study of Yokosuka City in Japan, which has recognised the cult classic videogame Shenmue (Sega AM2, 1999) as a drawcard for tourists and fans outside the city. Through its ‘Sacred Spot Guide Map’, Yokosuka City officials provide a guide for tourists seeking to visit locations depicted in the game that contrasts their fictional and real-world counterparts and invites visitors to explore its spaces through affiliated promotion campaigns. Drawing on an analysis of the Guide Map, an interview with its creators and field observation in Yokosuka itself, we examine the potential for the Guide Map and other forms of city-funded videogame tourism to put cities overwise overlooked in travel guides and reviews ‘on the map’ and boost their local economy.
dc.rightsopen access
dc.subject.classificationbic Book Industry Communication::A The arts::AM Architecture::AMV Landscape art & architecture::AMVD City & town planning - architectural aspects
dc.subject.classificationbic Book Industry Communication::R Earth sciences, geography, environment, planning::RN The environment::RNC Applied ecology
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFS Social groups::JFSG Urban communities
dc.subject.othercontents tourism
dc.subject.othercultural tourism
dc.subject.otherfan cultures
dc.subject.otherJapanese tourism
dc.subject.othervideogame tourism
dc.titleChapter 3 Promoting Yokosuka through videogame tourism
dc.title.alternativeThe Shenmue Sacred Spot Guide Map

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open access
Except where otherwise noted, this item's license is described as open access