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dc.contributor.authorCheshire, James
dc.contributor.authorLongley, Paul
dc.contributor.authorSingleton, Alex
dc.date.accessioned2021-02-10T12:58:18Z
dc.date.issued2018
dc.date.submitted2018-06-13 23:55
dc.date.submitted2019-01-11 13:45:08
dc.date.submitted2020-04-01T12:41:16Z
dc.identifier651053
dc.identifierOCN: 1036985844
dc.identifierhttp://library.oapen.org/handle/20.500.12657/29973
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/36136
dc.description.abstractBig Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.
dc.languageEnglish
dc.rightsopen access
dc.subject.classificationbic Book Industry Communication::G Reference, information & interdisciplinary subjects::GP Research & information: general::GPH Data analysis: general
dc.subject.classificationbic Book Industry Communication::H Humanities
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JF Society & culture: general::JFF Social issues & processes::JFFT Consumerism
dc.subject.classificationbic Book Industry Communication::J Society & social sciences::JH Sociology & anthropology::JHB Sociology
dc.subject.classificationbic Book Industry Communication::K Economics, finance, business & management::KC Economics
dc.subject.classificationbic Book Industry Communication::R Earth sciences, geography, environment, planning::RG Geography::RGC Human geography
dc.subject.otherbig data
dc.subject.otherconsumer data research
dc.subject.otherconsumer
dc.subject.otherconsumer behaviour
dc.subject.otherDemography
dc.subject.otherEthnic group
dc.subject.otherSmart meter
dc.subject.otherTwitter
dc.titleConsumer Data Research
dc.typebook
oapen.identifier.doi10.14324/111.9781787353886
oapen.relation.isPublishedBy29b9f0a3-1b0d-4bdd-99d7-b4d3432d7fcc
oapen.relation.isbn9781787353880
oapen.pages196


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open access
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