Social Media in South India
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https://library.oapen.org/bitstream/20.500.12657/31352/1/630700.pdf
Author(s)
Venkatraman, Shriram
Collection
European Research Council (ERC)Language
EnglishAbstract
One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.
Keywords
india; caste; social media; technology; Facebook; Mobile phone; Twitter; WhatsAppISBN
9781911307969Publisher
UCL PressPublication date and place
2017Series
Why We Post,Classification
Society and Social Sciences
Media studies
Social groups, communities and identities
Sociology and anthropology