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dc.contributor.authorSiegert, Gabriele
dc.contributor.authorRimscha, Björn
dc.contributor.authorGrubenmann, Stephanie
dc.date.accessioned2021-02-10T12:58:18Z
dc.date.issued2017-04-15
dc.date.submitted2017-04-01 23:55:55
dc.date.submitted2020-03-21 03:00:29
dc.date.submitted2020-04-01T13:34:05Z
dc.identifier628402
dc.identifierOCN: 987569623
dc.identifierhttp://library.oapen.org/handle/20.500.12657/31406
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/32329
dc.description.abstractIn today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
dc.languageEnglish
dc.rightsopen access
dc.subject.classificationbic Book Industry Communication::D Literature & literary studies
dc.subject.otherLiterature
dc.subject.otherCommunication Science
dc.subject.otherAdvertising
dc.subject.otherDisinformation
dc.subject.otherGreenwashing
dc.subject.otherInternet
dc.subject.otherInternet of things
dc.subject.otherJournalism
dc.subject.otherMarketing
dc.subject.otherMeme
dc.titleCommercial Communication in the Digital Age
dc.title.alternativeInformation or Disinformation?
dc.typebook
oapen.identifier.doi10.26530/oapen_628402
oapen.relation.isPublishedByf2b72af2-1b7f-4821-94e7-24b24cbf7437
oapen.relation.isFundedBy969f21b5-ac00-4517-9de2-44973eec6874
oapen.relation.isFundedByb818ba9d-2dd9-4fd7-a364-7f305aef7ee9
oapen.relation.isbn9783110416794;9783110416831
oapen.collectionKnowledge Unlatched (KU)
oapen.grant.number100159
oapen.grant.programKU Select 2016 Front List Collection
dc.number100159
dc.relationisFundedByb818ba9d-2dd9-4fd7-a364-7f305aef7ee9


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open access
Except where otherwise noted, this item's license is described as open access