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dc.contributor.authorOwens, Edward
dc.date.accessioned2021-02-10T13:42:43Z
dc.date.available2021-02-10T13:42:43Z
dc.date.issued2019
dc.date.submitted2020-05-27T16:46:03Z
dc.identifierONIX_20200527_9781909646957_27
dc.identifierhttp://library.oapen.org/handle/20.500.12657/39401
dc.identifier.urihttps://directory.doabooks.org/handle/20.500.12854/30547
dc.description.abstractThe Family Firm presents the first major historical analysis of the transformation of the royal household’s public relations strategy in the period 1932-1953. Beginning with King George V’s first Christmas broadcast, Buckingham Palace worked with the Church of England and the media to initiate a new phase in the House of Windsor’s approach to publicity. This book also focuses on audience reception by exploring how British readers, listeners, and viewers made sense of royalty’s new media image. It argues that the monarchy’s deliberate elevation of a more informal and vulnerable family-centred image strengthened the emotional connections that members of the public forged with the royals, and that the tightening of these bonds had a unifying effect on national life in the unstable years during and either side of the Second World War. Crucially, The Family Firm also contends that the royal household’s media strategy after 1936 helped to restore public confidence in a Crown that was severely shaken by the abdication of King Edward VIII.
dc.languageEnglish
dc.relation.ispartofseriesNew Historical Perspectives
dc.rightsopen access
dc.subject.othermedia
dc.subject.otherpress
dc.subject.otherbroadcast
dc.subject.otherroyalty
dc.subject.otherbuckingham palace
dc.subject.otherstrategy
dc.subject.otherreputation
dc.subject.otherconnection
dc.subject.otherfamily
dc.subject.otherHistory
dc.subject.otherthema EDItEUR::N History and Archaeology::NH History
dc.titleThe Family Firm
dc.title.alternativeMonarchy, Mass Media and the British Public, 1932-53
dc.typebook
oapen.identifier.doi10.14296/1019.9781909646957
oapen.relation.isPublishedBy3fae60e1-9f6a-42ab-a7ee-73df8c57b4f2
oapen.imprintUniversity of London Press
oapen.pages446
oapen.place.publicationLondon


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