Trade Unions on YouTube
Online Revitalization in Sweden
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https://library.oapen.org/bitstream/20.500.12657/22859/1/1007302.pdf---
https://library.oapen.org/bitstream/20.500.12657/22859/1/1007302.pdf
Author(s)
Jansson, Jenny
Uba, Katrin
Language
EnglishAbstract
This open access book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age.
Keywords
Social sciences; Industrial sociology; Mass media; Communication; Labor—History; thema EDItEUR::N History and Archaeology::NH History::NHT History: specific events and topics::NHTB Social and cultural history; thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology; thema EDItEUR::J Society and Social Sciences::JH Sociology and anthropology::JHB Sociology::JHBL Sociology: work and labourPublisher
Springer NaturePublisher website
http://www.springernature.com/oabooksPublication date and place
Cham, 2019Classification
Social and cultural history
Sociology
Sociology: work and labour