TY  - BOOK
AU  - Dickinger, Astrid
AB  - The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of innovations and service quality to mobile services, and identifies new trends in the mobile communication market. The book demonstrates to what extent service quality and adoption theories of consumer behavior literature explain the (repeated) usage of mobile services, and how the results differ by user segments. A-priori and a-posteriori segmentations provide detailed insights. The results indicate that it is important to consider (un)observed heterogeneity in explanatory models.
DO  - 10.3726/b13970
ID  - OAPEN ID: ONIX_20201001_9783631754511_126
ID  - OAPEN ID: 48760
ID  - OAPEN ID: https://library.oapen.org/handle/20.500.12657/42219
KW  - Behavioural economics
KW  - Sales and marketing
L1  - https://library.oapen.org/bitstream/20.500.12657/42219/1/9783631754511.pdf
LA  - English
LK  - https://directory.doabooks.org/handle/20.500.12854/38995
PB  - Peter Lang International Academic Publishing Group
PP  - Bern
PY  - 2008
TI  - Perceived Quality of Mobile Services : A Segment-Specific Analysis
ER  - 
