TY  - BOOK
AU  - Katicic, Jurica
AB  - This work describes a methodology for customer-centered selection of solutions for future product in the concept stage using their virtual representation. It integrates the technology of Virtual Reality and the emotions research into the parallel and interdependent processes of product development and market research, in order to enable the acquisition of relevant emotional feedback during interactive product experiencing.
DO  - 10.5445/KSP/1000030530
ID  - OAPEN ID: 35173
KW  - emotional customer feedback
KW  - immersive environment
KW  - emotionales Kundenfeedback
KW  - Virtuelle Realität
KW  - immersive Umgebung
KW  - Variantenauswahlvirtual product development
KW  - variants selection
KW  - Virtuelle Produktentwicklung
KW  - Virtual Reality
L1  - https://www.ksp.kit.edu/9783866449305
LA  - German
LK  - https://directory.doabooks.org/handle/20.500.12854/53313
PB  - KIT Scientific Publishing
PY  - 2013
SN  - 9783866449305
TI  - Methodik für Erfassung und Bewertung von emotionalem Kundenfeedback für variantenreiche virtuelle Produkte in immersiver Umgebungnull
ER  - 
